Case Study - Momentum X Media

Brand Commercial - Luxury Skincare

Luxe Botanicals had built a solid reputation in the mid-market skincare space, but their ambition was bigger. They wanted to transition into the luxury market segment, competing with established premium brands like La Mer and SK-II. However, their existing content felt more "accessible" than "aspirational."

Low brand recognition among target demographics (affluent women 35-55)
Price sensitivity – customers choosing cheaper alternatives
Limited premium positioning – competing on features, not prestige
Declining market share in the luxury segment
Weak emotional connection with potential customers

Our Strategic Approach

We conducted extensive research into the luxury skincare market and Aurelia's target demographic, discovering that successful luxury brands sell transformation and self-care rituals, not just products. Creative Strategy Concept: "The Art of Timeless Beauty" - positioning skincare as a daily luxury ritual Narrative: Focus on the transformative experience rather than product specifications Visual Language: Cinematic quality with soft, golden lighting to convey luxury and warmth Emotional Hook: Self-care as an act of self-respect and personal investment

Creative Execution

60-Second Brand Commercial: "Your Daily Ritual"

Opening Scene (0-15 seconds) Soft morning light filtering through elegant bathroom windows. Close-up shots of beautifully manicured hands reaching for Aurelia products arranged like precious artifacts.

Narrative Arc (15-45 seconds) Following a sophisticated woman through her morning skincare ritual - each step deliberate, meditative, luxurious. No rushed movements, every gesture intentional and self-caring.

Product Integration (Throughout) Products showcased as precious objects worthy of reverence, not just functional items. Focus on textures, packaging details, and the sensory experience of application.

Closing Message (45-60 seconds) "Because you deserve more than skincare. You deserve a ritual. Aurelia Botanicals - Where beauty meets luxury."